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Thursday, January 08, 2009







4What's Trackable CD Mailer Honored by FEDC
Posted: 8/12/2002

Posted By: 4What Interactive Contact: Jim Cossetta
Phone: 2394349428 Email: jimc@4what.com

4What Interactive's trackable CD-ROM mailer, created for the Collier County Economic Development Council, was awarded the prestigious FEDC Promotional Materials Award. This award recognizes the year’s most outstanding marketing related pieces, effectively promoting a Florida business destination and community.

The direct mail CD-ROM campaign, which was part of a three-phase campaign, targeted information technology companies nationally and in Florida.

"The CD mailer created for the EDC's direct mail campaign incorporated our new CD/Web tracking program, allowing the EDC to obtain a information on those recipients that reviewed the CD while online, states Jim Cossetta, Partner at 4What Interactive.

4What Interactive is a leading-edge provider of multimedia-based solutions that combine "creativity with a business sense." 4What advances business communication through innovative "Business Life Cycle Solutions" involving all aspects of a company's operations. In support of these solutions, 4What provides a full range of interactive services that can be delivered via the Web, CD-ROM, Shaped CD, Touch Screen Kiosk, Video, Wireless and Network.

The mission of the Economic Development Council of Collier County: To be an effective force in improving the quality of life for all people in Collier County by promoting economic development initiatives which will diversify the economy, create high-wage value-added jobs, increase the average wage, facilitate capital formation, preserve and enhance the natural environment, and enable all county residents to have a meaningful opportunity for upward mobility.







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