techDaily.info :: Dickinson & Associates Puts Historic Indiana Resort in the Future

Thursday, January 08, 2009

Dickinson & Associates Puts Historic Indiana Resort in the Future

Posted: 7/9/2002

Posted By:	Dickinson & Associates		Contact:	Douglas Luciani
Phone:	407-850-5096		Email:	doug.luciani@dickinsonassoc.com

Dickinson & Associates Designs New Site and Puts Historic Resort Ahead of Its Time

French Lick Springs Resort & Spa Unveils New Web Site for Leisure Travelers and Meeting Planners

Fort Myers, Fla. (July 9, 2002) – Celebrating its 100-year anniversary throughout 2002, the French Lick Springs Resort and Spa is leaping into the future with its newly designed Web site. Web surfers visiting www.frenchlick.com will find details about the resort’s amenities, packages, dining options, rates and more. In addition, the site allows guests to make reservations online.

Designed with the traveler’s needs in mind, the site uses innovative technology to provide the resort with a practical and efficient e-marketing solution. Developed by Fort Myers, Fla., based Dickinson & Associates, frenchlick.com employs a proprietary software program that allows French Lick Springs resort staff to update and change the site’s content on their own and in real time, without the need to learn Web programming languages or hire additional personnel.

“The final result of our new site has far exceeded our expectations in both creative design and functionality,” French Lick director of sales & marketing Mark Mahoney says. “It took days and weeks to update our old site, however with the new design the site becomes a true e-marketing tool and allows us to quickly react to the changing business environment.”

“Many businesses create a Web site only to be surprised and frustrated by the costs and delays in keeping the content fresh and relevant,” explains Sal Dickinson, chief executive of Dickinson & Associates. “This type of site design empowers a business to update the site instantly with a few clicks of a mouse.”

As a member of the Historic Hotels of America and Indiana’s first and only hotel recognized by this organization, the French Lick Springs Resort & Spa offers a long-standing tradition of celebrity grandeur. Situated on over 2,600 acres, the resort features two 18-hole golf courses, 10 outdoor and eight indoor tennis courts, two restaurants and a lounge, and two swimming pools including one protected by a retractable glass dome. The resort’s spa is an ideal location for a relaxing and rejuvenating getaway. In addition, French Lick Springs is Indiana’s most comprehensive resort meeting facility featuring nearly 60,000 square feet of conference space accommodating groups up to 3,000 people. Guests also find French Lick’s southern Indiana locale offers an ideal spot for horseback riding, fishing, and winter skiing.

For more information or reservations at French Lick Springs Resort & Spa visit www.frenchlick.com or call 800-960-3577.

For more information about Dickinson & Associates call 239-334-4488 or visit www.dickinsonassoc.com on the World Wide Web.

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