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Miracle Fast Food Diet Introduced by eDiets
Posted: 6/28/2002
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| Posted By: |
eDiets.com, Inc. |
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Contact: |
Merilee Kern |
| Phone: |
7025620064 |
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Email: |
merilee@eDiets.com |
Miracle Fast Food Diet Introduced by eDiets
Road Warriors Can Now Eat Fast Food AND Lose Weight
DEERFIELD BEACH, Fla. – June 28, 2002- Finally! For business travelers relegated to eating at one fast food restaurant after another, sticking to a healthy diet program is no longer an impossibility. eDiets.com, Inc. (OTCBB:EDET), the leading subscription based online diet, fitness and counseling network, has just introduced the “Miracle Fast Food Diet” option for members of its personalized diet programs. Even when 7-Eleven is the only viable option, eDiets’ innovative and unconventional fast food feature allows Road Warriors to enjoy the convenience and flexibility of eating on the run while keeping their diet on track.
Though not encouraging members to choose fast food every day due to its notoriously high fat and sodium content, eDiets is realistic about the busy, travel-oriented lifestyles that many of its members lead. eDiets determined that facilitating a traveler’s ability to eat occasional fast food meals within an acceptable calorie range when alternatives are limited will not derail a member’s weight loss effort, and may, in fact, thwart dieting sabotage.
“It’s no secret that traveling can wreak havoc on your diet. Time is tight; there are meetings to attend, airplane schedules and hours a the car, all of which can cause you to eat late at whatever fast food outlet you can find or, even worse, skip meals completely,” said Susan Burke, a registered and licensed dietitian and eDiets’ director of nutrition services. “Nearly every chain or fast food restaurant has at least one or two items on the menu that fit into an eDiets meal plan. It’s all in the portion size and the food choices you make. eDiets’ ‘Miracle Fast Food Diet’ allows travelers to include fast food meals in their custom-tailored diet program and still get results.”
eDiets members can change any meal within their specified seven-day menu to a comparable fast food meal at their discretion, though a maximum of two to three times per week is recommended. Travelers can plan ahead for their trip and pre-specify which meals on that week’s menu they want to eat out at a fast food restaurant and receive a personalized meal plan that follows suit. Or, members may change any of their menu selections on-the-fly and choose from a list of suitable substitutions offered by a host of the nation’s leading fast food chains including Arby’s, Burger King, McDonald’s, Kentucky Fried Chicken, Pizza Hut, and even Dunkin Donuts. In fact, eDiets has more than one thousand meals in its “Miracle Fast Food Diet” option database, at all calorie levels to ensure that all substitution meals to fit into each member’s distinct requisite calorie range and overall diet profile. As always with eDiets, personalization is the key to success!
David Humble, eDiets founder, chairman and CEO, noted, “Fast food can fit into a healthy diet program if it is done in a moderate and sensible fashion, which is a welcome revelation for the traveling contingent of our subscriber base. Our new ‘Miracle Fast Food Diet’ simply takes the guesswork out of what ‘sensible’ means for each of our members based their individual needs.”
Humble continued, “With over sixty percent of adult Americans overweight or obese, it’s clear that people are not choosing healthy foods and that we are eating way too much. Moreover, the Surgeon General’s recent warning that obesity may soon overtake tobacco as the chief cause of preventable deaths in the United States is reason enough for us all to sit up and take heed. This new program is another step in the right direction, in that we are providing a realistic solution for the busy lifestyles that modern-day dieter’s lead.”
Offering personalized eating and exercise plans that match any lifestyle, eDiets combines convenience, privacy and safe supermarket food choices in an online alternative to traditional weight-loss programs such as Weight Watchers(r).
About eDiets.com, Inc.
eDiets.com, Inc. (OTCBB:EDET), the online diet services category leader through its brands eDiets (http://www.eDiets.com) and DietSmart (http://www.DietSmart.com), has been providing customized diet, fitness and motivational programs, products and services on a subscription basis since 1996. eDiets and DietSmart members benefit from an array of comprehensive online support services that are available 24/7/365, including professionally moderated online meetings, support groups, chats and teleconferences. This combination of convenience, personalization, privacy, support and value provides eDiets members with an attractive alternative to traditional offline programs popularized by Weight Watchers International, Inc. (NYSE:WTW), Jenny Craig, Inc. and others. During the first quarter of 2002, eDiets.com had approximately 300,000 unique paying members and currently has over 10 million opt-in subscribers to its bi-weekly e-mail newsletter, eDiets Diet & Fitness News. Among other honors received, www.eDiets.com was named a Forbes Magazine "Best of the Web" fitness and nutrition Web site in both 2000 and 2001. eDiets.com, Inc. maintains its corporate office in Deerfield Beach, Florida.
Note to Editors: Susan L. Burke, M.S., R.D., L.D., CDE, eDiets.com’s Director of Nutrition Services, is available for interviews to discuss specific strategies that can be employed for healthy and effective weight loss, as well as specific features and benefits eDiets’ personalized programs. Complimentary press membership subscriptions are also available. Press Contact: Merilee Kern, 702.562.0064/merilee@eDiets.com.
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