techDaily.info :: SiteSage 4.0 from Starphire provides ‘do-it-yourself’ web development; ecommerce, electronic newsletter and content tools

Thursday, January 08, 2009

SiteSage 4.0 from Starphire provides ‘do-it-yourself’ web development; ecommerce, electronic newsletter and content tools

Posted: 4/29/2002

Posted By:	C. Russell & Company		Contact:	Lynn Woolf
Phone:	316.540.0351		Email:	lynn@russcom.com

CLEARWATER, Fla., April 18, 2002 — Starphire Technologies has announced the release of SiteSage 4.0 — the newest version of its unique “do-it-yourself” web-based content management software that provides companies with a powerful Internet presence without breaking the bank. SiteSage is also a logical choice for small and medium sized companies, government agencies and universities.

SiteSage provides the ability to launch and maintain complete Web sites –– from simple brochure-type content to ecommerce and search engine services –– without requiring HTML proficiency or ongoing support from technical staff.

Equally significant is new support for third-party vendors and developers. These partners can now use the SiteSage 4.0 platform to deliver new services and custom features to their clients.

One of SiteSage’s most significant features is its trademarked “Browse To Build” tool, which lets users see exactly what changes are being made, as they are being made, on the same computer screen. SiteSage 4.0 includes an improved font style manager, updated electronic commerce capabilities, integrated message boards, mailing list manager, dealer locator service, and support for intranet and extranets. Clients can:

· Sell products online
· Launch special promotions with email newsletter campaigns
· Ensure repeat visitors with an interesting, interactive site offering message boards, rotating content and more
· Gather valuable customer data with visitor polling capabilities

SiteSage 4.0 is entirely server based, with no special computer platform requirements other than a web browser and an Internet connection. Updates to a customer site can be made from work, home, or on the road — even from the public library.

“Web site maintenance is unbelievably easy with SiteSage,” says Starphire President and Chief Executive Officer Michael Murdock. “It simply takes the mystery out of web development.”

Companies that use SiteSage 4.0 can have a dynamic site with the newest technologies “live” on the Internet — reaching customers in just a few days, not the usual weeks or even months that traditional web development takes.

Other features include:

· WYSIWYG (“what you see is what you get”) editing
· Pre-built starter sites
· Choice of 20 web site “wrappers,” or page designs
· Integrated background graphics and special effects capabilities
· Improved security, allowing for different editing authority levels
· Performance improvements that boost page load speed by 250 percent

For vendors and third-party developers, SiteSage 4.0 provides opportunities for new customer applications and revenue sources. The modular, extensible architecture permits new functionality to be easily added.

“VAR developers can focus on adding value through custom new features specific to their markets rather than maintaining content," says Brian Mintz, CEO of ExitNow, a Starphire value-added reseller. ExitNow uses SiteSage to provide its customers with high-value web sites with integrated content management capabilities.

"With SiteSage, we can provide our customers’ internal administrative staff with the ability to maintain day-to-day content — and do it more economically,” adds Mintz. “Our customers get unparalleled ease and flexibility in designing and maintaining their web sites — cost effectively — while giving us a proven, extensible, software platform to build upon.”

Starphire Technologies, headquartered in Clearwater, Fla., develops, markets and delivers innovative technologies for content management. SiteSage is the company’s core product. Starphire received an initial equity investment from Newtek Capital Inc. in September 2000.
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