techDaily.info :: Inline Technology Marketing Leading Strategic Marketing Efforts for Micro Key Software

Thursday, January 08, 2009

Inline Technology Marketing Leading Strategic Marketing Efforts for Micro Key Software

Posted: 4/17/2002

Posted By:	Inline Technology Marketing		Contact:	Shelly Harris
Phone:	407-865-6421		Email:	sharris@inlinetechmarketing.com

INLINE TECHNOLOGY MARKETING LEADING STRATEGIC MARKETING EFFORTS FOR MICRO KEY SOFTWARE

ORLANDO, FL (April 17, 2002) - Inline Technology Marketing, a provider of strategic marketing, public relations and creative solutions exclusively for technology companies nationwide, today announced that the company is in the process of implementing the corporate-wide marketing efforts for Kissimmee-based Micro Key Software.

Micro Key, headquartered in Kissimmee, Florida, is a global provider of integrated central station monitoring, accounting and business management software, solutions and services for the security alarm industry.

In late 2001, Micro Key engaged Inline to develop and implement a year-long strategic marketing plan to increase awareness of Micro Key's solutions and services in its markets, and get the company to the next stage in its business life cycle. Tactical elements of the plan include a wide range of initiatives including branding, creating sales collateral materials and tradeshow graphics, revamping the company's website, targeted direct mail programs and a other key initiatives.

According to Micro Key President Wayne Torrens, Micro Key chose Inline because of its strategic focus on high-tech companies. "Inline was a clear choice to help us accomplish our marketing objectives because of their extensive experience working with other technology companies. We wanted a firm that could rapidly understand what we offer, and then function seamlessly as an extension of our team. Inline's integrated approach has already helped us maximize our marketing investment to effectively communicate our messages and strengthen our market position. Our new branding strategy and collateral materials are stunning. We look forward to our partnership with Inline and will look to them to help us achieve our short and longer term business objectives."

About Micro Key Software, Inc.
Founded in 1985, Micro Key Software is the leading provider of integrated technology solutions exclusively for the security alarm industry worldwide. The company's comprehensive central station monitoring, service tracking, communication, accounting, billing and business management applications provide a fully integrated suite of front-to-back office functionality for today's competitive security alarm industry. Micro Key's proven solutions are highly reliable and easy to install and use, delivering rapid operational effectiveness across the entire organization. As a full-service provider dedicated to helping clients maximize the use of their solutions, Micro Key delivers a full array of professional services including data conversion, consulting, training and software support. For more information, visit www.microkey.com.

About Inline Technology Marketing
Based in Orlando, Inline Technology Marketing provides strategic marketing, public relations, corporate communications and creative services exclusively for high-tech companies nationwide. Through customized marketing programs built on proven strategies, Inline helps clients create a stronger presence within their respective markets in order to expand their business opportunities. Inline's ability to blend strategic expertise, creative talent and project management capabilities offers clients a one-source solution for all their marketing needs. For more information, visit www.inlinetechmarketing.com.

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Contact: Shelly Harris Marketing Director
Inline Technology Marketing
407-865-6421
Sharris@inlinetechmarketing.com

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