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Yesawich, Pepperdine & Brown Forms YPB Interactive
Posted: 1/29/2002
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| Posted By: |
Yesawich, Pepperdine & Brown |
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Contact: |
Rod Caborn |
| Phone: |
407-875-1111 x 1799 |
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Email: |
rod_caborn@ypb.com |
YESAWICH, PEPPERDINE & BROWN FORMS YPB INTERACTIVE; INTERACTIVE TECHNOLOGY GROUP TO MARKET NEWLY DEVELOPED E-PROVAL™ AND E-PORT™ ONLINE COMMUNICATIONS MANAGEMENT SYSTEMS
ORLANDO, Fla. --(January 30, 2002) --Yesawich, Pepperdine & Brown (YP&B) has announced the formation of YP&B Interactive (YPBi), an information technology company that will specialize in the design, development and application of interactive management communications systems.
The new company will be headed by Charles (Chuck) Southworth, chief operating officer and Scott Myers, senior vice-president, information technology.
YPBi has already introduced an online internal communications package for the marketing industry through a proprietary system called e-proval.
The e-proval system enables users to display marketing visuals and text to facilitate necessary modifications and approvals interactively online while overcoming the dual challenges of time and distance. For companies who produce large volumes of advertising and marketing information and who operate multiple units over a widespread area, e-proval allows considerably greater control over consistency and accuracy of information in marketing communications.
YPBi will soon introduce e-port, an online management package that will primarily serve as an internal communications system for companies whose operations span several time zones or are situated in widely dispersed locations.
The e-port system will provide a means for organizations to arrange information into a central location to be shared by organizational staff worldwide, via the Internet. The information can be structured in a need-to-know, need-to-see basis and is secured from non-organization intrusion. The e-port package will feature collaborative applications ranging from contact management and calendaring to advanced information-sharing administration capabilities. The e-port system will enable clients to more easily share--and visualize-- important internal data.
YP&Bi already serves clients ranging from Interval International to Colonial Williamsburg. Yesawich, Pepperdine & Brown (YP&B) is America’s leading marketing, advertising and public relations agency specializing in serving travel and leisure-industry clients. The company’s offices--Orlando, St. Petersburg (Fla.), Boca Raton (Fla.), London, Los Angeles, New York, Honolulu and Mexico City -- serve more than 50 clients worldwide. YP&B is part of Panoramic Communications LLC, New York, an agency holding company that encompasses the Earle Palmer Brown marketing convergence network of 5 independent operating companies, with over 900 employees in 11 offices across North America and Europe.
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For additional information: Rod Caborn, Yesawich, Pepperdine & Brown Public Relations Division, (407) 875-1111, ext. 1799, e-mail: rod_caborn@ypb.com
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