techDaily.info :: Magnetic Takes a Best-of-Breed Approach to Sharn Veterinary Web Site

Friday, January 09, 2009

Magnetic Takes a Best-of-Breed Approach to Sharn Veterinary Web Site

Posted: 5/6/2008

Posted By:	NPC Creative Services, LLC		Contact:	Liz Roop
Phone:	813-960-5092		Email:	liz@npccs.com

TAMPA, Fla. – (May 5, 2008) – Dynamic tabbing, streaming video, robust functionality and user-friendly content management come together in the Web site developed for Sharn Veterinary, Inc. by Magnetic, a full service Web development firm.

“Sharn Veterinary needed to provide their distributors with online access to tools and training, but they also wanted to be a resource for the veterinarians who purchase the firm’s monitoring and critical care equipment,” said Jennifer Bakunas, President, Magnetic. “Magnetic’s design team accomplished both by providing distributors with access to their own secure area directly from the home page. They also utilized dynamic tabbing to streamline access to product information and integrating a comprehensive content management system for easy updates to the clinical research and news modules.”

Based in Tampa, Sharn Veterinary offers state-of-the-art monitoring and critical care equipment and accessories designed specifically for use on animals. In addition to a series of high-end blood pressure and C02 monitors, Sharn also carries a full line of multi-parameter monitors to accommodate veterinary practices of all sizes and specialties.

To incorporate detailed information on each of Sharn’s products without overwhelming the site, Magnetic incorporated dynamic tabbing on each of the product descriptions. This allows for inclusion of a greater depth of information without requiring the reader to scroll down or leave the main product page.

The site also features tools to aid veterinarians in the use of Sharn products, including training videos, warranty registration and activation and technical support manuals. The site’s clinical information section includes the most recent studies, articles and papers on a range of veterinary medicine topics. Video testimonials, interviews with Sharn executives and information on upcoming community and industry events are also available.

“Our technology is recognized as world-class in veterinary medicine. We needed a site that conveyed that status while also providing an attractive, user-friendly environment packed with valuable information,” said Andrew Schultz, Jr., President, Sharn Veterinary. “Magnetic delivered exactly what we wanted. The site is simple to navigate, providing fast and easy access to product information, clinical research, news and upcoming events. Our distributors can securely access all the training and tools they need, and the content management system makes it easy for us to keep information current to ensure we remain a valuable resource for veterinarians.”

About Sharn Veterinary
Sharn Veterinary, Inc. is a medical equipment firm that designs and markets vital signs monitors and other critical care equipment for use on animals. Founded in Tampa, Fla. by a former Johnson & Johnson executive, the company’s brands are known world-wide as the gold-standard in vet-specific technology. #386 on the 2006 Inc. magazine list of 500 fastest growing U.S. companies, the company was also a finalist for the 2007 Small Business of the Year award. For more information, please visit www.sharnvet.com.

About Magnetic
Based in Tampa, Fla. and founded in 1997, Magnetic is a full-service Web development firm that helps businesses reach their full web potential through strategic consulting, Web design, e-commerce, database integration, content management, systems integration, Web marketing and Web hosting. Named the 2007 Small Business of the Year by the Greater Tampa Chamber of Commerce, Magnetic offers both business and technical expertise to help medium- and large-size businesses achieve greater profitability and sales through the Internet. For more information on Magnetic, please visit www.magnetic.com.

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