techDaily.info :: 401kExchange Launches Powerful New Plan Sponsor Prospecting Database

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401kExchange Launches Powerful New Plan Sponsor Prospecting Database

Posted: 12/4/2001

Posted By:	401kExchange		Contact:	Stephanie Capellupo
Phone:	561-439-5252		Email:	scapellupo@401kExchange.com

West Palm Beach, FL. December 3, 2001: -- 401kExchange announced today the introduction of Prospect Goldmine, a powerful new online employer qualified pension plan research and prospecting database.

Leveraging the 401kExchange proprietary research Call Center, that completes 2,000 plan sponsor surveys weekly to generate its objective Service Provider Ratings & Market Share Reports, Prospect Goldmine will deliver a variety of new and unique features that allow subscribers to instantly access current research and marketing information on over 800,000 401(k) and other qualified retirement plans.

“Prospect Goldmine is a "state of the art" research and prospecting database designed by two respected industry professionals, Fred Barstein, Founder & CEO of 401kExchange, and Fred Greenstein, former senior executive at Larkspur Data, with the qualified plan industry and professional Retirement Advisor in mind,” according to Don Lanman, Senior VP of marketing at 401kExchange.

Unlike any other database, the Prospect Goldmine information is updated monthly with new plan sponsor survey data that includes updated contacts, plan data, service provider information, satisfaction ratings research and more.

“Now, for the first time, the industry has a dynamic, current and comprehensive sponsor database, developed by qualified plan retirement specialists, that greatly enhances both research and prospecting efforts by delivering unique features not found in typical information only databases,” said Fred Barstein, Founder & CEO at 401kExchange.

Prospect Goldmine provides the most current qualified plan sponsor information available, plus far more service provider data than other databases including Fund Manager, Plan Administrator and plan features data not found in DOL 5500 filings like; Plan Sponsor survey responses regarding the effectiveness of their current service provider.

“The most powerful and unique feature of Prospect Goldmine is that all of the important contact information is updated monthly from our weekly plan sponsor research surveys, making this online prospecting tool the most current and robust database resource in the industry,” Barstein explained.

In addition, Prospect Goldmine is delivered in an efficient real time online environment or CD platform that’s compatible with ACT, Outlook and other contact managers including direct links to popular 401kExchange services like; Service Provider Ratings, Smart Compare, RFP Quote-Analysis, Provider-Advisor Directories and Research.

“Prospect Goldmine is far and away the best qualified plan prospecting tool on the market today that includes enhanced data, user-friendly software, custom reports with dozens of recommended prospecting strategies designed to help qualified plan professionals identify the most qualified plan sponsor prospects for their services,” said Fred Greenstein, product designer & former Senior VP at Larkspur Data.

The monthly updates, enhanced data and unique features of Prospect Goldmine will be offered for the same price as the less current 5500 only information databases plus all customers will have toll-free access to 401kExchange customer support services.

“We are so confident that Prospect Goldmine sets a new standard for prospecting databases that customers of any other database services will be given credit for their existing contract when they switch to Goldmine, so why not switch,” concluded Barstein.

About 401kExchange
A 6-year old Web-based exchange providing an independent, objective resource for research, due diligence and database services for the 401(k) qualified plan industry.

401kExchange delivers customizable, electronic submission and proposal response software, RFP quote-analysis, response archiving and results tracking capabilities in one powerful online solution that amplifies the information exchange between, plan sponsors, retirement advisors, broker-dealers and service providers.

401kExchange has developed customer satisfaction ratings on over 600 industry service providers based on objective surveys completed with over 250,000 employer plan sponsors nationwide.

Business Week Magazine hailed 401kExchange as the “J.D. Power & Associates of the pension plan industry,” and InfoWorld Magazine selected 401kExchange as one of the “Top 100 E-business Innovators in the U.S.”

401kExchange is headquartered in West Palm Beach, FL. For more information, visit their Web site at www.401kExchange.com, e-mail DLanman@401kX.com or call Donald Lanman, SVP marketing, 561-434-7735 x 234.
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