techDaily.info :: Magnetic Gives RxPop.com a New Look, Expanded Features and Streamlined Management

Friday, January 09, 2009

Magnetic Gives RxPop.com a New Look, Expanded Features and Streamlined Management

Posted: 10/5/2007

Posted By:	NPC Creative Services, LLC		Contact:	Liz Roop
Phone:	813-960-5092		Email:	liz@npccs.com

Intuitive navigation and streamlined content management enhance site’s ability to help consumers make informed, cost-effective prescription medication purchasing decisions.

TAMPA, Fla. – Magnetic, a full-service Web development firm celebrating its 10th anniversary, has given RxPop.com a complete makeover, enhancing the look and functionality of the membership-based online prescription medication site while streamlining back-end management and administration.

“In 2005, we developed a Web site for RxPop.com that turned their vision of a one-stop resource for prescription medication information into reality,” said Magnetic President Jennifer Bakunas. “The concept proved successful, and the resultant rapid growth in membership, services and volume of content delivered by the site eventually reached critical mass. Magnetic’s redesign of RxPop.com provides all the tools necessary to manage that growth and fulfill the company’s desire to provide its members with an enhanced online experience in a secure, intuitive environment.”

Members of RxPop.com are able to compare costs and benefits of thousands of prescription medications offered by leading online pharmacies. Those with valid prescriptions can also order medications online directly from its licensed pharmacy partners.

Magnetic retained a number of the features from the original site, including the ability to search for brand and generic drugs alphabetically, by name or keyword, or by using drop down menus to view the most popular drugs and by drug category. The redesign, however, features a fresh look and feel that incorporates an intuitive, user-friendly navigation and “Call to Action” graphics to help guide RxPop.com members through the site.

New streaming videos were also added, including a site tour for prospective members, site usage instructions for new members, and a set of videos designed to educate the viewer on the issues surrounding healthcare in the U.S.
Security was also expanded to include electronic signature requirements, the ability to disable all e-commerce transactions with a single click in the event of a security breach, email and image verification, as well as Verified by Visa, MasterCard® Securecode™ and ScanAlert™ HACKER SAFE®.

Finally, Magnetic implemented tools to help RxPop.com streamline site and account management, including content management capabilities for areas that require frequent updates and an automated system that generates customized letters to members. Tracking functions were also deployed that enable the client to target personalized marketing activities to members based on their order and site activity histories.

“Magnetic’s goal was to deliver a site that offers members a significantly enhanced online experience and provides the client with streamlined management capabilities,” said Bakunas. “The expertise of our design and development team, coupled with our content management and automation tool sets, delivered a redesign that ultimately exceeded those objectives.”

About Magnetic
Based in Tampa, Fla., Magnetic is a full-service Web development company that helps businesses reach their full web potential through strategic consulting, Web design, e-commerce, database integration, content management, systems integration, Web marketing and Web hosting. Founded in 1997, and celebrating its 10th anniversary, Magnetic offers both business and technical expertise to help medium- to large-size businesses achieve greater profitability and sales through the Internet. For more information, please visit www.magnetic.com.

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