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Tuesday, January 06, 2009







WebTrends to Give Away Local Author's Book on National Seminar Tour
Posted: 9/15/2002

Posted By: The Drilling Down Project Contact: Jim Novo
Phone: 727-360-2837 Email: jim@jimnovo.com

Tampa, FL - September 12, 2002 - Local Marketing & Technology author Jim Novo has entered into an agreement with publicly traded NetIQ (Nasdaq:NTIQ) subsidiary WebTrends, the leader in Web Analytic Software, to distribute his new book to all attendees of the company's national seminar series, coming to Tampa on September 17.

The free seminar, "Getting Results with WebTrends: How to Improve Your Business with Web Analytics", focuses on real world examples of how WebTrends customers have leveraged web analytics to drive higher profitability. All attendees will receive a copy of the book, The Marketer's Common Sense Guide to e-Metrics, by Jim Novo and Bryan Eisenberg, leading consultants on web analytics and visitor conversion to action. The book sells for $99 in PDF format but will be given out free to all attendees in a spiral-bound printed format. See hiqhq.com/marketersguide.asp for more information on the book.

The free seminar will be held at The Italian Club, 1731 East Seventh Avenue in Ybor City, and begins at 9:30 am, with registration and breakfast beginning at 9:00 am.

About Jim Novo

Jim Novo is a data-driven marketing expert with close to 20 years of experience uncovering the hidden profits lurking in customer data, both offline and online. Formerly the VP of Marketing and Programming at Home Shopping Network, as a consultant Jim has turned customer data into profits for such clients as CBS/Sportsline.com, Barnes & Noble.com, Ski-Europe.com, Kobie Marketing, Cellular One, MBNA, SteelTorch Software, Retek Direct, Aerial, and Tupperware. He is the author of the book: Drilling Down: Turning Customer Data into Profits with a Spreadsheet and co-author of "The Marketer's Common Sense Guide to e-Metrics". Visit Jim's web site at JimNovo.com for more information.

About WebTrends

Recognized for expertise and leadership in the development of Web analytics since 1993, WebTrends products offer the broadest and deepest range of software and hosted services. From Web traffic reporting to Web visitor behavior analysis and Web customer intelligence, WebTrends products provide insight on Web site activity to help businesses understand, analyze and act upon information generated by the activity of web site visitors.

WebTrends Web analytics, a business unit of NetIQ Corporation, now powers the Web initiatives of more than 60,000 customers worldwide, including more than half of the Fortune and Global 500.






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